Giving back to nature
What does Æ do?
Animal Exposure is a multimedia (photo/video/audio) production company that specialises in documenting the work of governmental and non governmental wildlife organisations. Companies use animals in their logos, products and advertising. The animal imagery in print and tv/video is used to promote their brand. Æ charges companies a fee to fund multimedia productions that document the organisations working to protect the animals used.
Brands use animals in their logos
On the right, you can see a selection of global companies that use animal imagery in their brands. In most cases the animal has no real world connection with the brands they promote. The public have developed associations that link the animal characteristics with the brand attributes.
Animal Exposure is funded by corporate clients to make multimedia productions that raise awareness of wildlife organisations working to protect these animals.
IAR Indonesia is run by director and head vet Dr. Karmele Llano Sánchez who established the first rescue centre for orangutans in West Kalimantan, Indonesian Borneo in 2009. In West Java she also runs the only slow loris rehabilitation centre in the world. In the same centre her team also rehabilitates rescued macaques, many of whom were kept in laboratory cages or forced to dance for human entertainment.
BSBCC founded in 2008 by Wong Siew Te, is the only sun bear conservation centre in the world. It aims to provide care and rehabilitation to rescued sun bears; and increase awareness of sun bears internationally.
Founded in 2000 by Sue Sheward MBE, Orangutan Appeal UK works to help orangutans in Sabah, Malaysian Borneo. They are dedicated to providing a sustainable future
for the species through rehabilitation and conservation of their rainforest habitat; and by raising awareness of the plight of this great
ape across the world. The Appeal identifies specific needs and then adopts them as projects. Each project is funded and managed by OAUK. The Appeal financially support Sabah Wildlife Rescue Unit and the world renowned Sepilok Orangutan Rehabilitation Centre.